Businesses aim at cutting on costs and increasing on productivity, thus, the incorporation of tools and platforms into the current systems. Another example of CRM software is HubSpot that provides a great platform for integration with various applications. These linkages facilitate the management of marketing, sales, customer service, and other processes in companies. In this blog post, we will unveil the best integrations with the HubSpot system that can be helpful for business development.
Why HubSpot Integrations Matter
Firstly, it is necessary to make certain assumptions regarding the nature of the integrations under consideration. HubSpot offers everything that a marketer needs – marketing, sales, and customer service tools; however, using third-party applications can take the software to the next level. These integrations allow you to:These integrations allow you to:
- Automate Tasks: Minimize on time spent on performing repetitive tasks.
- Enhance Collaboration: Foster better inter and intrapersonal cooperation between the various players.
- Gain Insights: Achieve further analysis and greater understanding that can be used to improve decision making.
- Improve Customer Experience: Offer better service and support through the integration of various tools and data sources.
1. Salesforce Integration
Salesforce is one of the top used CRM systems around the world and connecting it with HubSpot is a great advantage for companies. This means that the data can be transferred from HubSpot to Salesforce and vice versa to enhance the communication between the sales and marketing departments.
Benefits:
- Data Syncing: Sync leads, contacts and opportunities from HubSpot to Salesforce and vice versa on the go.
- Enhanced Reporting: Integrate the reporting function of Salesforce with Hubspot analytics for deeper penetration.
- Streamlined Workflow: Solve the problem of having to enter data manually and the possibility of errors.
How to Use It:
- Create workflows that would create tasks in Salesforce whenever there is an action in HubSpot.
- Utilize HubSpot’s workflows in order to continue the lead nurturing process before the leads are transferred to Salesforce for sales follow up.
Get started with HubSpot Salesforce integration
2. Slack Integration
Slack is a common group messaging service that connects members of a team to enable them to share information. Slack in the meantime can be linked with HubSpot, which can help your team easily get notified, and be updated on significant occurrences and events.
Benefits:
- Instant Notifications: Get messages in Slack for the activity in HubSpot like, new leads or closed deals.
- Improved Collaboration: Integrate HubSpot data and share it in Slack channels so that teams can have quick meetings about the data.
- Task Management: Users can use HubSpot to create and assign tasks linked to the current conversation on Slack.
How to Use It:
- Create Slack notifications for certain HubSpot actions such as when a lead completes a form or a deal is changed to another stage.
- HubSpot reporting and dashboard should be discussed and worked on using Slack in realtime.
Learn more about the HubSpot-Slack integration
3. Zoom Integration
As the new normal of working from home sets in, Zoom is an important part of virtual conferences and webinars. The integration of HubSpot with Zoom enables you to control your Zoom meetings and webinars right from HubSpot, which makes tracking people’s engagement and follow-up easier.
Benefits:
- Seamless Scheduling: I like that you can schedule Zoom meetings and webinars right from within the HubSpot platform.
- Enhanced Tracking: Record attendance and participation for follow-up in the HubSpot.
- Automated Workflows: Always send reminders or start other follow-up actions after the outcomes of the Zoom meetings.
How to Use It:
- Invite the contacts to meetings on Zoom through the CRM of HubSpot and record their attendance.
- Capture their email addresses and automatically include them to a HubSpot list for the purpose of sending out emails to them.
Learn more about integrating Zoom with HubSpot
4. Mailchimp Integration
Mailchimp is an email marketing software that can be easily connected with HubSpot, meaning that you can use HubSpot as a CRM and Mailchimp as an email marketing tool all at the same time. Ideal for companies who want to improve their email marketing strategy, this integration is.
Benefits:
- Unified Contact Management: It is possible to connect your Mailchimp subscribers list to HubSpot’s CRM, which will allow for the improved segmentation and targeting.
- Enhanced Campaigns: Leverage the data you have in HubSpot by exporting it to Mailchimp in order to come up with more targeted and efficient email marketing campaigns.
- Automated Workflows: I would like to have new contacts being added to Mailchimp lists without having to manually do so by use of HubSpot triggers.
How to Use It:
- Implement the mailchimp email campaigns with the help of segments available in the HubSpot’s CRM.
- Integrate HubSpot with Mailchimp, so that HubSpot can send emails in Mailchimp based on particular actions or events of the customer.
5. WordPress Integration
WordPress runs over 40% of the websites out there; therefore, it is an essential platform for businesses relying on the internet. Having the integration of HubSpot and WordPress, you can better control your content and leads generation processes.
Benefits:
- Lead Capture: Leads can be collected directly on the WordPress site with the help of forms and pop-ups from HubSpot.
- Content Management: Writing and editing your blog posts and other content is done in WordPress while tracking performance in HubSpot.
- SEO Optimization: Assist your WordPress site for the search engine by using HubSpot’s SEO tools.
How to Use It:
- Use HubSpot form on your WordPress site and collect leads while integrating with HubSpot CRM.
- To monitor the performance of the WordPress content, make use of the analytical tools provided by the HubSpot.
Find out how to integrate HubSpot with WordPress
6. Google Analytics Integration
It is particularly useful to monitor website effectiveness, and when connected to HubSpot, it adds this analytical data to your CRM and marketing activities. This integration offers you an overall view of one’s activity online and assists in making the right decisions.
Benefits:
- Comprehensive Analytics: While HubSpot CRM data is critical, business owners can also integrate it with Google Analytics to get the overall picture of marketing results.
- Enhanced Reporting: Design interactively generated reports that will pull data from both sites.
- Better Attribution: Understand the entire process a customer takes from visiting your website up to the point they decide to make a purchase.
How to Use It:
- The HubSpot application integrates well with Google Analytics; therefore, monitor the performance of your campaigns and make modifications depending on the results.
- The next thing you need to do is to create goals in Google Analytics in order to track the effectiveness of your HubSpot leads generation.
7. Zendesk Integration
Zendesk is one of the customer service solutions that can be connected to HubSpot: this will enhance support and service in this way. This integration ensures that your support team has all the important details of a given client for the best customer relations.
Benefits:
- Unified Customer Data: Integrate HubSpot and Zendesk so that customer data is centralized in one location.
- Improved Support: Offer superior support as all the records and client interactions are in your hand.
- Automated Workflows: Automate Zendesk support tickets whenever there is an activity in HubSpot.
How to Use It:
- Integrate data from HubSpot to Zendesk so that your support personnel gets the latest data about the customer.
- Employ HubSpot’s workflows to create Zendesk tickets for the customer inquiries or for any kind of issues.
Check out how HubSpot integrates with Zendesk here
Conclusion
When connected with other strong instruments, HubSpot is capable of boosting the efficiency of your business tremendously. No matter you need to increase the level of communication, optimize marketing activities, or enhance the level of services, these HubSpot integrations will help you find solutions to these problems. These integrations can therefore be used to develop a well-coordinated and strategic business framework that will enable the business to prosper.Start exploring HubSpot’s integrations today.
