Notably, email marketing is still one of the most effective ways for reaching out to the audience and turning them into customers. HubSpot is a widely known tool for inbound marketing and sales, which provides tools for creating and sending emails and analyzing the results. This is a step-by-step guide on how to use HubSpot for email marketing, giving you the best chance of success.
1. Getting Started with HubSpot Email Marketing
In most of the marketing automation tools, HubSpot has the ability to allow you manage all your email marketing campaigns. First of all, if you are a beginner in HubSpot, you have to create an account in HubSpot. If you haven’t already, sign up for HubSpot here. After signing up you need to know the interface and the controls which are available on the dashboard to make your email marketing easier.
2. Creating Your HubSpot account
When new to HubSpot, one of the first things that need to be considered is the proper configuration of the account. Go to the “Marketing” tab and click on “Email.” It is in this area that users can input their sender information, subscription type, and branding.
- Sender Information: Make sure that the sender name and email address that you use are familiar to the recipient.
- Subscription Types: This is due to the fact that the audience is diverse in nature and hence should be provided with different subscription types.
- Branding: Ensure that the templates that you use in your emails are created with your brand’s aesthetic in mind.
3. Building Your Email List
List building is the foundation of email marketing and hence one should ensure that he/she has a quality list. HubSpot offers several tools to help you build and manage your list:
- Forms: Build an interesting form to get leads on your website.
- Landing Pages: Create landing pages that capture and engage the attention of the visitors in order to subscribe them.
- CRM Integration: To import existing contact records into HubSpot, connect your CRM to HubSpot.
4. Creating Your First Email Campaign
Once you have your list ready, it is now time to generate your first email campaign. Follow these steps:
- Choose a Template: HubSpot provides different options of the emails that can be sent to different recipients. Choose one depending on the objective of the campaign you are running.
- Design Your Email: I will then use the drag and drop option to build the email. Images, text, and call to action buttons are some of the most that must be included.
- Write Compelling Content: Develop good subject line and body content. To make your emails even more effective, it is recommended to segment your audience and send them tailor made emails.
- Add Personalization Tokens: It is recommended to utilize HubSpot personalization tokens to greet recipients with their name and refer to the content as interesting.
Explore HubSpot’s automation features to set up your workflows.
5. Personalizing Your Emails
This means that the ‘personal touch’ is the best way to enhance the response rates of mail communication. HubSpot’s tools allow you to:
- Segment Your Audience: This means that you should segment your email list in terms of, demography, behavior, and many other factors.
- Dynamic Content: Dynamic content is used to show different content boxes to one or the other part of your audience.
- Personalized Recommendations: Suggest related products or content to the recipient based on the information about the recipient’s activity.
6. Analyzing Your Email Performance
This is a crucial aspect since after sending the email, it is essential to evaluate its effectiveness. HubSpot provides detailed analytics to help you understand how your campaign is performing:
- Open Rates: Determine the open rate of your email.
- Click-Through Rates (CTR): Monitor the number of people that opened the links in your email.
- Conversion Rates: Track the number of people that engaged in the required behavior, be it to fill out a certain form or to make a purchase.
- A/B Testing: Change the subject, content and the time at which the email is being sent to find out what suits the audience best.
7. Best Practices for HubSpot Email Marketing
To ensure your email campaigns are successful, follow these best practices:
- Maintain Clean Lists: The other best practice is to clean your email list by removing the inactive subscribers from the list.
- Optimize for Mobile: Your email should be responsive since a good percentage of the users read emails on their mobile devices.
- Comply with Regulations: Comply with the already established laws that regulate email marketing such as the GDPR and the CAN-SPAM.
- Test Before Sending: It is recommended to preview your emails before sending them, to check how they will be displayed on various devices and mail clients.
Following the above steps and practicing the best strategies mentioned, you will be able to utilize HubSpot’s effective email marketing features to get through to your audience and increase your conversions to advance your business.
