Are you a small business owner that is having a hard time to select between the best eCommerce platform suitable for SEO? You’re not alone. There is such a variety that one cannot even begin to imagine, and this may cause confusion at times. But don’t worry we have come up with the following comprehensive guide. To help you with this, in this guide, we are going to look at the top eCommerce platforms for SEO so that you can make a decision that is best suited for your business.
Why SEO is Importance for eCommerce
Search Engine Optimization, in short, SEO, is a very important practice for any eCommerce business. Why? Due to the fact it assists your web page to rank on the search engine result pages such as Google, thereby directing more traffic as well as consumers to your online shop. Ranking in the upper position always gets more attention, and if the product gets more attention, it will sell more. If small businesses do not utilize SEO effectively, then they have a possibility of only existing in the market and not prospering.
Top eCommerce Platforms for SEO
Shopify
Shopify is preferred by small businesses due to ease of use and great SEO functionality. It has inbuilt features to generate SEO friendly URLs, meta tags descriptions, and alt tags for images.
Pros:
- Easy to use
- Great for beginners
- Integrated SEO apps
Cons:
- Limited customization
- Higher costs for additional features
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WooCommerce
WooCommerce is extremely versatile and can be adjusted to fit almost any need since it is built as a plugin for WordPress. This makes it possible to undertake massive SEO through numerous plugins such as the Yoast SEO.
Pros:
- Highly customizable
- Extensive SEO plugins
- Cost-effective
Cons:
- Requires some technical knowledge
- May require some time to be established
BigCommerce
BigCommerce has many features related to SEO and can easily scale businesses of various sizes. It is best for expanding businesses with more enhanced features than the basic websites.
Pros:
- Excellent built-in SEO tools
- Scalable for growth
- Supports various SEO plugins
Cons:
- Slightly more expensive
- Complex for beginners
Magento
Magento is an all-powerful platform which is ideal for those businesses that require a great deal of customization. It is ideal for people with some level of experience in technology since it is a technical site.
Pros:
- Highly customizable
- Advanced SEO capabilities
- Suitable for large stores
Cons:
- Requires technical skills
- More expensive to maintain
Features to Look for in an SEO-Friendly Platform:
When choosing an eCommerce platform, keep an eye out for these key SEO features:
- SEO-Friendly URLs: Make sure that the platform or software enables you to generate neat and keyword-friendly URLs.
- Meta Tags: Meta titles should be as easy to add to your website as should be the meta descriptions.
- Alt Text for Images: Affects image search results by possibly increasing the chances of a certain image to appear in a search.
- Sitemaps: Creating of XML sitemaps automatically so that the search engines would have easy time crawling through the site.
- Mobile Optimization: Critic as Google implements mobile first indexing Mobile application development is uncommon but gets critical in the following aspects.
Tips for Optimizing Your eCommerce Site
But the most important thing that has to be remembered is that even with the best of platforms, your site will not be ranked high, if not optimized properly. Here are some tips to help you get started:
- Keyword Research: We should use Google Keyword Planner to get the relevant keywords.
- Quality Content: Content creation that provides solutions to the questions that your customers have.
- Optimize Product Pages: Make sure that descriptions provided for the product contain adequate information and contain keywords.
- Improve Site Speed: To improve the loading times, you can apply the Google PageSpeed Insights.
- Build Backlinks: Develop good relationships with other bloggers and influencers as a way of getting high quality backlinks.
Conclusion
Selecting the right E-commerce platform is a very important factor that determines your small businesses SEO. Shopify, WooCommerce, BigCommerce, and Magento each brings some special features that can positively influence your search rankings. SEO-friendly features should be sought for and the website should be optimized continually. If you get the right platform and the right strategies implemented, then you are well on your way to enhancing your online presence and thereby, the ability of your business to grow.
If you are ready to level up your eCommerce SEO game, then try any of these top platforms for free today and feel the usefulness of digital marketing tools.
Following this guide, you will know which eCommerce platform for SEO to choose and how it can help your small business. Do not be left behind—try out the tips above and see your site sales go up through the roof!
